On an otherwise ordinary Monday morning in Hemel Hempstead, Tesco shoppers were met with a delightful twist — a surprise live acoustic set by none other than Ronan Keating himself.
The Boyzone star-turned-solo sensation stunned customers as he casually strolled into the supermarket with a guitar in hand, transforming the Hertfordshire store into an impromptu concert venue on January 15. Keating serenaded bewildered but thrilled onlookers with some of his most beloved tracks, including the timeless “When You Say Nothing At All,” marking the song’s 25th anniversary in style. Other crowd-pleasers like “Life is a Rollercoaster” and “Lovin’ Each Day” had fans singing along in the aisles.
Wearing a relaxed smile and welcoming energy, Keating even chatted with shoppers between songs and took requests on the spot, creating a one-of-a-kind, intimate musical moment — all amid shelves of cereal and fresh produce.
This unexpected performance marked the launch of Keating’s new role as Tesco Mobile’s “Roaming Ambassador” — a fun and heartfelt campaign that promises more surprise gigs at unexpected places throughout the UK.
Reflecting on the pop-up gig, Keating shared his joy: “Celebrating 25 years of this song with fans in such a down-to-earth setting is something special. Who says you can’t mix music with your weekly shop?”
Unsurprisingly, footage of the surprise show quickly lit up social media, as fans posted videos and shared their amazement at stumbling upon a live set while doing the groceries. Some called it a “once-in-a-lifetime moment,” while others joked that Tesco had officially become their new go-to concert venue.
From global fame to supermarket serenades, Ronan Keating proves he’s still full of surprises — and he’s bringing the music directly to the people, one store at a time.
