Country music is about to get a fresh twist! Keith Urban, Blake Shelton, and Yellowstone creator Taylor Sheridan are teaming up for a brand-new singing competition, The Road—a show that’s set to shake up the way new artists are discovered.
CBS first announced last fall that Shelton and Sheridan would be joining forces to create an exciting new music series. With Shelton’s 20+ years in country music, including 23 seasons as a coach on The Voice, and Sheridan’s track record of producing hit shows like Yellowstone, this duo knows how to craft something special.
But now, the show has landed its headlining artist—and it’s none other than country superstar Keith Urban!
What Makes The Road Different?
Unlike traditional singing competitions with bright studio lights and big production sets, The Road will take aspiring country artists on a real-life journey. Contestants will hit the road as opening acts for a major artist (Urban!) and perform at live venues across the country. Winning over real fans will be their key to staying on the tour and advancing to the next city.
Sheridan shared why this fresh approach is so exciting:
“There is a revolution taking place in country music. Building a platform with Blake for the next leaders of that revolution is an incredibly exciting venture. No more shiny floors and studio audiences. This is where the rubber meets the road—literally. Get in the van, go to the next town, and win the crowd. Do it enough, and you become the next leader. Simple as that.”
The tour kicks off in March, with performances set for small to medium-sized venues across Texas, Oklahoma, and Tennessee. Best of all? Tickets will be free on a first-come, first-served basis!
With Urban, Shelton, and Sheridan at the helm, The Road promises to be an unforgettable ride for both contestants and country music fans.
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